Be Kind in Retail Campaign 2025  

ASIAL is thrilled to partner with Australia’s top retail, pharmacy, and service industry associations to promote kindness and respect for the incredible security officers, cleaners, and retail workers keeping our holiday season safe and enjoyable.

Pictured are Bryan de Caires, CEO of ASIAL, and Angus Nardi, Executive Director of the Shopping Centre Council of Australia (SCCA).

With messages like “Kindness Never Goes Out of Style” we remind everyone to show appreciation for those who make shopping festive and stress-free. 

From 5 November to 24 December, this campaign will be seen on over 3,500 digital screens across 300+ shopping centres nationwide. 

Let’s make this holiday season all about kindness! 

Please share this message of kindness and respect on your channels. #BeKindInRetail